A critical appointment
The organisation needs a leader whose judgment, experience and ambition fit its next stage, not simply someone who matches a job description.
Founder-led executive search & advisory
Critical appointments. Personally led.
Natearal is a founder-led executive search and advisory firm for CEOs, owners and leadership teams making consequential appointments.
Every mandate is led personally by Evgeni Dokov, from defining the requirement and mapping the market to assessment, negotiation and appointment.
International reach. Commercial judgment. Complete discretion.
- 25+ years across leadership, commercial and operational roles
- Founder-led from brief to appointment
- International research and market reach
- Dublin, Ireland · Working internationally
The firm
Executive search informed by senior commercial experience.
Important executive appointments are business decisions before they are recruitment processes. They turn on strategy, capability, culture and the stage the business has reached.
Natearal starts with the organisation’s strategy, operating context, leadership requirement and market reality. It is a deliberately focused alternative to large, process-led search firms.
What clients bring to Natearal
The decisions that prompt the first conversation.
An unclear talent market
Leadership needs discreet evidence on where the relevant talent sits, what it will cost and whether the proposed role is credible before approaching anyone.
A leadership or organisational question
Growth, change or pressure has exposed uncertainty around accountability, structure, commercial alignment or delivery, and an independent senior perspective is required.
Expertise
Three areas of focused expertise.
Executive Search
Focused international search for critical senior and specialist appointments. Begin with the business context, define the mandate, map the relevant market, engage leaders discreetly, assess evidence and support the appointment through completion.
Direct senior involvement from initial brief through appointment.
Leadership & Market Intelligence
Independent evidence before outreach: talent mapping, compensation insight, target-company research, role calibration, location analysis and competitor intelligence.
The evidence to decide what to hire, where to hire, what to pay and how to approach the market.
Management & Operational Advisory
Selected advice for organisations navigating growth, change or performance challenges, including accountability, organisational structure, commercial-operational alignment and service delivery.
Commercially grounded recommendations designed for implementation.
How Natearal works
Defined around the decision.
- Understand the decision
- Clarify the business context, intended outcomes, leadership requirement, geography, candidate proposition and risks.
- Map and engage the market
- Conduct focused international research and approach relevant leaders discreetly, testing motivation and evidence.
- Assess and appoint
- Evaluate candidates against the mandate, give candid market advice and support selection, references, negotiation and appointment.
One senior point of accountability throughout. No hand-offs to junior teams.
Decide before you recruit
Evidence before outreach.
Not every leadership requirement should begin with candidate contact. A focused intelligence engagement allows the organisation to test the role, location, compensation and available talent before committing to a full search.
Questions clarified
- Where does the strongest relevant talent sit?
- How deep and accessible is the market?
- Is the proposed title and level credible?
- What compensation position is realistic?
- What risks should be resolved before outreach?
Typical evidence
- Target-company and talent-market mapping
- Location and labour-market comparison
- Role and seniority calibration
- Compensation and package insight
- Anonymised examples of relevant talent
- A clear recommendation on whether and how to proceed
Clear boundary
Research first. Search only when it makes sense.
No candidate is contacted, interviewed or represented during a market intelligence engagement. Outreach begins only under a separately agreed executive search mandate.
The founder
Operating experience behind every mandate.
Evgeni Dokov
Founder & Managing Director
Evgeni Dokov advises CEOs, owners and senior leadership teams on appointments and organisational decisions where judgment, discretion and commercial understanding matter.
His career spans more than 25 years across executive search, commercial leadership, operations, technology and international business development. Having served as Chief Commercial Officer and Head of Operations, he understands both the environment a senior appointee must enter and the experience required for the role.
Natearal was established to offer a more direct model, with senior attention throughout, rigorous international research and candid advice. Sometimes the right recommendation is not to recruit.
- International executive search experience
- Former Chief Commercial Officer
- Former Head of Operations
- MBA, Trinity College Dublin
Capability statement
Explore Natearal’s capabilities.
A concise overview of Natearal’s executive search, market intelligence and selected advisory capabilities, working principles and founder experience.
Confidential conversation
Let’s discuss the decision in front of you.
If you are considering a critical appointment, testing a talent market or seeking an independent view on a leadership or operational question, contact Evgeni directly. Every enquiry is handled personally and in confidence.